CJ ENM hosts a K-Pop concert and convention event called KCON around the world. As the main graphic designer in the US office, I worked closely with the Korea team, multiple artist managements, and marketing team to create all the social assets and on-site print/digital graphics (merchandise, OOH banners, backdrops, wayfinding, etc).  

So here’s what we ended up making...

KCON

Program Book Graphics 2017-2018

Program Book Graphics 2017-2018

CJ also owns an esports channel in South Korea called OGN. They were starting to bring it to North America by organizing a league for Clash Royale and PUBG. I was tasked to create a design system for their social assets. 

OGN

*BONUS* The team was potentially going to start a Korean Beauty convention and asked me to do a design sprint to figure out and art direction/brand voice. It looked something like this.