It was the start of the pandemic. Every event started to get canceled slowly including all of Nike’s Air Max Day global activations. They came to our agency to come up with a quick creative solution to bring unity, inspiration and opportunities to highlight individuals in such a concerning time. We decided to do the world’s largest global zine.

So here’s what we ended up making...

ROUND ONE

ROUND TWO

After some more talks and brand new style guides coming in hot from Nike global, here’s where we ended up. A nice combination of our layouts, layering and texture ideas with their global system.

THE FINAL ROUND

Feel free to check it out here.