ON THE HILL
LATELATE* STUDIO
BRAND RELEASE
SPRING + FALL 2025
This release felt personal. After a few years of pursuing this project, I felt like I found my creative voice and my purpose in all of this. It felt fitting to base the theme off of this feeling. The pivotal epiphany moment in a hero’s story before they start the final sequence of fights. A reminder to find yourself and make your stand on the hill.
So I started sketching as per usual...
Spring Release
(My personal favorite experimentation from Spring was opening orders for additional customization with
sashiko-stitched stars
on the Child of the Light hats.)
Fall Release
Art Direction/Branding/Typography